Most Probably Question of fundamental of marketing [MGT 214] for bbs 2nd year 2075

Most Probably Question of fundamental of marketing [MGT 214] for bbs 2nd year 2075

BBS 2ND YEAR FUNDAMENTAL OF MARKETING    [MGT 214] MOST PROBABLY LONG QUESTIONS 1: What is promotion mix? Explain the factors to be considered for selecting the best promotion mix. 2: How can a firm apply societal marketing concept in its business? Explain with suitable example. 3:Explain its importance in the competitive markets. 4: What do you understand by quality and explain the importance of quality improvement in marketing. 5: What do you mean by marketing concept? Discuss the principles of the marketing concept. 6: Discuss the economic environment of marketing. 7: What is marketing environment? How do the technological factor affect the marketing program of a company? Explain briefly. 8: Give meaning of marketing research. Also explain the marketing research process. 9: Explain ib brief the components of a marketing information system. 10: Briefly explain in the requirements of market segmentation. 11: "Market segmentation is customer oriented philosophy". Justify. 12: What is bran…