Most Probably Question of fundamental of marketing [MGT 214] for bbs 2nd year 2075

BBS 2ND YEAR
FUNDAMENTAL OF MARKETING    [MGT 214]

MOST PROBABLY LONG QUESTIONS

1: What is promotion mix? Explain the factors to be considered for selecting the best promotion mix.
2: How can a firm apply societal marketing concept in its business? Explain with suitable example.
3:Explain its importance in the competitive markets.
4: What do you understand by quality and explain the importance of quality improvement in marketing.
5: What do you mean by marketing concept? Discuss the principles of the marketing concept.
6: Discuss the economic environment of marketing.
7: What is marketing environment? How do the technological factor affect the marketing program of a company? Explain briefly.
8: Give meaning of marketing research. Also explain the marketing research process.
9: Explain ib brief the components of a marketing information system.
10: Briefly explain in the requirements of market segmentation.
11: "Market segmentation is customer oriented philosophy". Justify.
12: What is brand? Explain the importance of branding.
13: Explain the meaning and feature of shopping products.
14: Show the difference between consumer good and industrial good.
15: What is Product life cycle? What are its stage? Describe the marketing activities undertaken in maturity and decline stages of product life cycle.
16: Explain the marketing strategies in maturity and saturation stages of product life cycle.
17: What are the objectives of pricing? Briefly explain.
18: Explain the elements of communication.
19: Explain the role of public relation in promotional activities.
20: Explain the meaning and features of advertising. Also explain any five types of advertising.
21: What is promotion mix? Discuss the factors affecting the determination of the promotion.
22: Explain the structure of channel of distribution for consumer goods.
23: Channel structure for industrial goods.

Best of luck